Launer began to gather momentum with its web based presence with small leather goods the most popular items.
With positive feedback it became apparent that Launer had a viable presence in the current luxury landscape. The collection was a homage to black and brown and took a momentous decision; It would take its best selling hero bag, the Traviata and celebrate the iconic design by interpreting into stunning bright colours.
At the same time 2011, HM The Queen carried a Launer bag at the wedding of Prince William to Kate Middleton.
Something of a phenomenon occurred. The website crashed with the demand of consumers wanting to find out more about this heritage brand that adorned HM The Queen. Very soon it became known that the Launer website had received unprecedented traffic with the result that it went viral. From the USA to New Zealand everyone wanted to know about the British brand that had been making exquisite handbags since the 1940’s.
With its colour injection and increased profile it became the hottest brand to be featured in luxury magazines with column inches dedicated to its fascinating legacy and association with The Queen. From Vogue, Tatler, Financial Times to the Daily Telegraph they all wanted to embrace Launer products and explore the story behind this British institution.
Launer became one of the most feted brands stocked by Selfridges and Fortnum and Mason and appeared on Broadway in the award winning play Her Majesty with Helen Mirren. The distinctive Launer bag has featured in other prominent films, stage plays and in exhibitions.
The appeal of Launer transcends fashion and has become a legacy of great British craftmanship and enduring global appeal.